Whole Foods Plant-based nutrition

Nutrition is probably the most effective way to solve some of the biggest challenges of the 21. Century. Therewith, we speak of major human diseases, climate change, and animal welfare. We hope, that we can contribute to a better future for all of us by promoting a healthy diet, low in required resources, and respectful to all living beings.

The best diet provides energy for you and pleasure for everybody.

The 9 universal principles of a good diet


The three basics
of a healthy diet

1. Largest diversity:
The more variation on your daily plate, the more likely it is to get all essential nutrients.

2. Best source:
High-quality sources, that provide all nutrients and appear to have least correlations to diseases.

3. Individual and delicious:
Find out your individual nutrient needs, create delicious meals and listen to your bodies demand


Three rules of an
eco-friendly diet

1. Regional and seasonal
The more regional and seasonal the food, the better it is for the environment.

2. Least resources
The foods that the require the least resources should be most favored (for example water and land).

3. Least waste and chemicals
Avoid food waste whenever possible. In general, organic products are better for you and the environment.


Food has a price,
life doesn’t.

1. Fairtrade
Fairtrade as a standard: good salaries, humane working conditions and workers safety.

2. Animal welfare
No living being should suffer for someone else’s pleasure. Say “No” to killing and exploitation.

3. Social and fun
Planting, harvesting, cooking, and eating brings people together. Always remember: sharing is caring!

whole foods plant-based nutrition: